Business Leads

Business Leads Made Easy

MASTER LEADS is a direct marketing company that helps businesses identify and consistently contact their best possible sales prospects. Our Business Leads programs are designed for businesses whose clients are typically other businesses and work as follows:

We will build a list of the best possible prospects for your business
We will work with you to create materials introducing your business to your prospects
We will deliver your message to your prospects consistently

We offer the following Business Leads programs:

B2B List Development
B2B Email Marketing
B2B Direct Mail
B2B Pay Per Lead Marketing

B2B Marketing Starts with a List

The success or failure of every direct marketing campaign is reliant on the quality of the data that is used. This involves both analyzing your current data to ensure the best possible use as well as procuring targeted new data.

We are experts at identifying the right data list for you campaign and can manage and analyze your current and new data to make sure that you are maintaining the best possible database for customer generation. We specialize in providing B2B Mailing, Phone, and Email Data and provide the following data services.

B2B Email Marketing

Email Marketing is the fastest and most direct way to reach both existing customers and new prospects. We think of email marketing as having two components: (1) introducing your company to new prospects; and (2) reaching existing clients or prospects with high value content, purchase offers or news about your company.

In order to successfully use email marketing, you need to build a database of contacts, create high value content to send to your database and deliver the content on a consistent basis. We offer turn-key email services to help you reach customers and prospects, including:

Prospecting Emails — Send email to potential customers. We can help provide the data.
Monthly Newsletter or Promotion — Send content or Promotion to your customers. Track who clicks and follow-up.

B2B Direct Mail

The goal of any direct marketing campaign is to identify the right targets and contact them directly about your product of service. In order to achieve maximum list penetration, a number of different contact points are necessary.

Direct Mail can be an excellent way to penetrate a list of prospects as well to keep in touch with your current client with high value added content or purchase offers. We have been in the printing and mailing business since 2001 and are able to offer a turn-key mailing process as follows:

We will create a targeted list of potential clients based on geography and title.
We will help create a customer mailing piece for you.
We will handle all printing and mailing from our facility.
We can combine Direct Mail with an email campaign to the same prospect list.

B2B Pay Per Lead Marketing

We help businesses connect directly with their most targeted prospects so that they can generate new business. We do all the work to generate the lead for you including creating the data list, writing the copy and deploying email, direct mail, or call center services.

Our process is turn-key and works as follows:

We will create a targeted list of potential clients based on geography and title.
We will create a professional introductory letter to send to your list.
We will forward all prospect responses to you on a daily basis (via email or phone).
You pay only for responses.

Who B2B Marketing Works For

We are able to work with most companies to generate targeted prospects for their business. Some of our typical clients include:

Service Providers (Law Firms, CPA Firms, business consultants, etc.)
Business Organization / Technology Providers (Software & Services)
Telecom Providers (Systems & Services)
Web Marketing Providers
Advertising & PR Firms
Commercial Lenders
Business Insurance Providers
Staffing Firms
Executive MBA Programs
Financial Advisors (insurance, wealth management, etc.)
Business Brokers
Commercial Real Estate Brokers
And many, many more...